Why CBS Bosses Are Doubling Down on Scripted Shows as Other Networks Scale Back | Exclusive
The Wrap takes a deep dive into the strategic decisions of CBS, the most-watched broadcast network, as it gears up for a flashy fall premiere week. With a lineup of 15 new and returning scripted series, CBS is making a bold statement in a market where other networks are cutting back on scripted content.
A Strategic Move
CBS is doubling down on scripted shows, a move that could be seen as a response to the changing media landscape. While other networks are opting for cheaper unscripted fare or sports to fill time slots, CBS is betting on the tried-and-true formula of quality programming. This strategy has proven successful, as evidenced by the network's consistent performance and the popularity of its shows.
A Strong Lineup
The fall premiere week features a mix of returning favorites and new series, including the Emmy-nominated "Matlock" and the spinoff "Elsbeth." The network's close development relationship with its sibling studio has led to the creation of shows that draw audiences across platforms. This symbiotic relationship has resulted in hits like "Tracker" and "Matlock," which are among the top-rated shows in total 35-day multiplatform viewing.
A Bright Future?
Despite the pressure to cut costs, CBS is confident in its ability to maintain its position as a leader in the industry. The network's ratings dominance and the leadership of George Cheeks, the sole executive from the prior regime to stay, provide stability. However, the future is uncertain, as the new leadership focuses on bolstering Paramount+ and its film slate. The promise of cuts looms, and the network's schedule beyond the fall is filled with spinoffs and competition shows.
A Question for the Audience
As CBS doubles down on scripted shows, it raises the question: Will this strategy pay off in the long run? The network's track record is strong, but the changing media landscape and the pressure to cut costs could impact its future. What do you think? Will CBS's focus on scripted shows help it maintain its position as a leader in the industry, or will it struggle to adapt to the evolving media landscape?
